Digital signage software for out of home advertising
The take up of digital signage for Out of Home Advertising has revolutionized this traditional advertising space and is creating a paradigm shift that will see the decline of paper posters. Infotainment has meant that more people become involved in the content, and as a byproduct, remain involved when the advertisements on screen. The electronic billboard draws bored commuters into its dynamic content, tailored to time of day or location or other demographics.
EYE Corp use CampaignManager Digital Signage software to power a global network of digital signage installations on three continents, all from their Sydney Headquarters.
The ability to mix live TV with local business advertisements and site-specific notices has been extremely popular in public or transit areas. CampaignManager, the digital signage software platform from Ryarc, allows you to switch between Live TV and your own messaging in a simple and seamless fashion.
CampaignManager delivers billions of advertisements ever year and is currently being used in airports, bus stations and waiting lounges around the globe.
With CampaignManager’s digital signage software you have the ability to mix content via the split screen capabilities. Digital outdoor advertising has a higher rate of recall as the mix of content pulls audiences’ attention. With one click you can create a subtle mix of flash advertisements and live TV, websites with weather reports or practically any other combination. The scrolling ticker bars can be filled with live RSS feeds pulled straight from the net – all these options to provide relevant and informative content that will get soaked up by previously oblivious passers by.
EYE Corp use CampaignManager Digital Signage software to power a global network of digital signage installations on three continents, all from their Sydney Headquarters.
CampaignManagers’s Scheduling ability allows media owners to easily manage and plot their clients as if they were using a traditional media schedule. CampaignManager will calculate total playing duration for a campaign; no matter how complex the schedule is, making billing a simple process. When invoicing your customers you can provide them with proof of play logs that list every time their content screened and which devices it was viewed on.
The software’s ease of use means that there is no extensive training required for staff. The intuitive interface means previously complicated tasks, such as assigning a unique schedule or selecting which location to publish to, are simple. This useability puts CampaignManager at the forefront of the digital signage software applications. Furthermore, CampaignManager complies with all popular media types so designers can use existing tools such as Adobe or Macromedia and not be forced to switch tools just to create content.
The Trigger feature means that content can be pre-loaded to allow for instant playback on command. The content can be easily programmed to override other content and will display key messages. This technique is useful when providing important and unpredictable information such as a flight delay or security notice. It also brings a new level of interactivity to Digital Signage.
Interactive kiosks provide travelers and tourists with information such as directions, utility locations, time tables and useful local business information. Content can be delivered to kiosks as easily as any ordinary digital sign and the interactivity provides a new dimension to the screens.
Digital Signage networks also save time and money. Traditionally associated with advertising via print, printing costs, distribution and the man hours needed for frequent replacement of material are cut out of the budget. Out of Home Advertising is using digital signage systems more and more to reach the transit captive audience networks because of its versatility, flexibility and comprehensive ease of use.