Retail: SOLD on Digital Signage Software

Digital Signage is the answer to the on-going Retail question of how best to influence customers during the final stages of their purchase decision. Reaching consumers in their homes is an increasingly difficult task and advertisers are looking to Digital Signage as a new way to effectively reach potential customers.

The power of digital signage comes from the targeting ability, flexibility and cost efficiency. Companies need only compare the cost for a few seconds of television that might reach a small percentage of their customer base far away from the point of purchase, to that of Digital Signage.

Running branded advertising within the retail store itself means you will have a much shorter time line from promotion to purchase. This advertising method has been called Point Of Sale (POS) or Point Of Purchase (POP). While these are not new methods, using Digital Signage is relatively new and gives the ability to deliver timely content that is dynamic enough to catch the attention of your target market in store.

The ability to update advertising instantly from within the store can help move slow moving stock. Target a particular time and area of your store to promote a particular item or sale. This is the power of POS advertising, made faster and more dynamic by digital signage.

The CampaignManager digital signage software from Ryarc has very sophisticated and easy to use scheduling tools that can create time sensitive campaigns. Effective content driven by CampaignManager will draw your customers to food courts during their lunch hour or create working week specials for local businesses. Dynamic signage helps shopping malls, boutiques, discount shops, supermarkets or department stores draw the customer in and assist the purchasing process – digitally.

Digital signage software can be operated from any number of locations; head offices can publish international campaigns, or different store departments can update their own local signage for their individual needs. The CampaignManager software can be operated by any staff member from the company director to the front line shop assistant. This digital signage software gives you the power of an online network of screens but is as easy to use as any PC program.

The variety of media types enables content to be kept fresh and eye catching. While toy departments may utilize flash animation to attract children’s attention, a ladies fashion store is more likely to play footage from international fashion parades. Whatever your target market is, digital signage gives you the versatility and flexibility to catch their attention and keep them involved.