RSS is already wildly popular, as can be seen from recent aquisition activity (See Yahoo and Konfabulator).  For companies that have content to push, like Yahoo, its easy to see why.  Fergus Burns of Nooked has more.  The guys at nooked are looking beyond straight feeds and are looking at RSS as a new way to disemenate corporate information like press releases and other content and even as a replacement for email in certain circumstances.  Interesting stuff.

Wait, did someone say Corporate Communications?  Isn't that what Ryarc Media Systems do?  Isn't RSS a bit like Subscribe, Push and Play?  And isn't that what digital signage applications do? 

Well its true that CampaignManager is RSS enabled.  As part of our 'ticker' functionality we allow you to consume RSS feeds to drive up to the second info to your digital sign.  (See image)

Reasonably nifty, if not exactly ground breaking.  But Nooked's thinking on RSS which goes beyond the immediate got me thinking about how RSS can work with Digital Signage...  Watch this space.