Wow! Has it really been six months? An update is called for. Since the DS Expo in Vegas in Feb, we've been quiet (More like Silent -Ed.) on the blog front, but busy as hell.
The expo was a great opportunity to meet with customers, gather feedback and understand better what their real needs are. Since then, we've been working hard on the next version of our software. This time round we've taken the time to get together and do some serious planning and design reviews, away from the usual rush-to-release pressure of normal life in a software company. What's emerging is a hugely improved new platform which is now slowly taking shape over the partition from where I write this. The team is thoroughly enthused with the task that's been set, and our offices are happily ringing to lively debates between engineering and the rest of the company about just how stuff will work.
Our new site went live today. It's taken longer (doesn't it always?) than we'd hoped, but the new structure, information and branding is all live now. You'll notice a distinct lack of 'flash' on the website and that's intentional. Do you really need to see animated lightning bolts coming out of a screen in order to get that we sell Digital Signage Software? We didn't think so either. We asked the design team (http://www.reactive.com) to come up with something friendly and different. We liked the results and we hope you do too.
You'll notice perhaps that we've changed the way we represent our product line up, with our Audio and Corp comms applications now being given a fully seperate identity. Be sure to check out Dappler and Zusa!
That's it for the short update now. I've promised the marketing department I'll do this at least every two weeks from now on. It's not that we've had nothign to say, but we've been guilty of regarding ourselves as too busy to keep blogging. Mistake! Watch this space.
- Fergal.