Something often overlooked in Digital Signage offerings is audio.  DS offers a great way to engage and inform customers but sound is something that can follow the customer as they move around the area, be it a shopping mall, on-hold music or a reception area. CampaignManager 2009 includes a new audio-only player (Dappler*) along side the regular Digital Signage client.  This means that you can now create your own "Radio Station" with music, information or ads playing.  Using Pooling (see below) you can go as far as creating your own Radio Channel.  Pooling allows you to create patterns so that you could (for example) play your company jingle at the top and bottom of each hour and have the intervening slots filled with music and info drawn at random from large "Pools".  This gives the real impression that the customer is listening to an actual live radio station and not just Windows Media Player on "Shuffle".  

Dappler means you can very easily create your own in-store or in-company radio by drag and drop.  The songs will never repeat until the Pool is exhausted and will never play in the same order (unless you want them to!).  Think of it as "You-FM" in a box!

*Dappler will be released with CampaignManager 2009.  If you would like a pre-release copy, please contact us.