Digital Signage in Hospitality
The goals of Digital Signage in a hospitality environment are:
- To improve the customer experience – using digital signage can help provide relevant information when your guests need it or simply entertain them while waiting
- To improve communication to all customers & staff– inform your guests about an event or happy hour and utilize the screens for staff training out of hours
- Increase sales – a digital sign gives you the ability to push certain products or services which the customer may not have known about previously.
- Increase revenue – add an additional revenue stream to your business by allowing third party advertising on your digital signs