The Benefits of Digital Signage Software

CampaignManager is a truly end to end digital signage management platform. Getting media from A to B is all very well, but when faced with choosing a system to manage your distributed media network, more is required. How does CampaignManager help in this regard?

Proactive automatic monitoring

Our system automatically monitors your network and will automatically intervene when an instability event occurs. This feature automatically restarts applications and even reboots machines avoiding costly site visits and downtime. For more information, see Minimizing Downtime.

Working with your network; whatever size that happens to be

The cost of deploying a network can be formidable and savings are sometimes possible by using existing network infrastructure. CampaignManager players can use any network and do not require expensive static IP settings or the opening of firewall ports. This ensures our system can utilize existing customer networks with the minimum of fuss.

If you do deploy your own network, you can rest assured that CampaignManager will work with it, whether it be cellular connectivity, retail internet, WAN, Wireless or satellite.

Minimizing Bandwidth Usage

Our system helps minimize bandwidth usage in a number of ways.

CM Node Server

CM NodeServer, which comes for free with the system, allows a single PC in a LAN to act as a kind of proxy server for all the other CM Players in the local network. So, should the same content be scheduled to multiple units, the CM Node Server ensures that the content is only downloaded once and then distributed to each of the local players.

CM Content Library

CM Player itself maintains a content library. This ensures that the same content is never downloaded twice as the CM player will always use the locally stored file. CM Player also breaks downloads up into small chunks, so that should a connection fail, the CM Player can start downloading from where it was interrupted, rather than attempting to download the entire media again.

Media Distribution Black Out

Our distribution black out feature allows the system to suspend media distribution to take advantage of off-peak traffic tariffs and to ensure that the system isn’t competing with regular day-time business usage if the players are utilizing an existing business network.

Securing your network

The damage that can be suffered as a result of unauthorised access to your digital signage network is not too difficult to imagine. Security has been first and foremost in our engineers’ minds throughout the design and development of CampaignManager. The application employs encryption, secure file transfer and other methods to protect your network. Listing encryption methods and network security protocols can sound impressive, but they all amount to nothing should someone gain physical access to the PC that runs your Digital Signage Management software. So, it is not enough to guard against external threats; the application itself must provide the first line of defense. We call this Application Security.

Application Security

CampaignManager digital signage software has security built in to the application itself and as a result your network is still secure even if unauthorised users gain access to your PC.

In most applications, being able to open the application also entitles you to being able to perform any action. CampaignManager allows you to password protect every important action. This can be anything from opening a project, to having the authority to publish content. Thus, even an unattended, unlocked PC is secure against unauthorized use as CampaignManager can request authorisation at every step of the content publication process. Using CampaignManager, you can also assign certain rights to individual users or groups of users. This allows large teams to work on collating media for your network, but restricts publishing rights to specific authorised users. The actions of each user are tracked and are auditable.

System Security

CampaignManager is protected with Triple DES encryption, a technique often utilized by banks and governments. This ensures that communications are indecipherable to hackers. Almost all other digital signage applications are vulnerable to ‘insertion attack’ exploitation. This exploit merely requires an attacker to place a file of their choice in the appropriate location to have it displayed on your network, with potentially disastrous results. CampaignManager employs proprietary file hashing technology so that file insertion techniques will not work. If an insertion attack is attempted, CampaignManager will simply skip the unauthorized media, and continue seamlessly.