Digital Signage Software - IT Considerations

1. Screen location – digital signs are most effective when they are placed in the correct location. Depending on the hospitality type the best location for a screen could be in the reception area, bar, restaurant, conference area or pool. High traffic areas are good as well as locations that have longer dwell time such as elevators.
2. Content – the content needs to be appropriate for the screen context. For example the content you play on a reception screen would likely to be a little different to that of a screen next to the bar.
3. Multi-venue management – different locations will have different content and scheduling needs therefore a categorisation engine and easy to use scheduling engine is important.

Hospitality Digital Signage

When it comes to digital signage, restaurants, pubs and hotels have lost no time instigating some extremely successful, not to mention profitable, systems to help promote further business. This fast paced industry focuses on customer satisfaction, where keeping customers informed provides further business opportunities such as group activities, price promotions and special events. Examples of digital signage in a hospitality environment include time sensitive food menus, promotions or specials, coming events or new products. Often the ideal place to play advertisements is where customers are killing time in queues, foyers or elevators.

Digital Signs for Pubs & Clubs

In pub or club venues, screens that usually play music videos or sport can be used as digital signs between scheduled screenings, or even during. Digital signage software can be used to schedule live television so venue sensitive ads can be played alongside usual entertainment like sports matches or music concerts. If venues have important notices or promotions they can play these during the entertainment using a split screen.

Digital Signage - Keeping Hotel Guests Informed

Hotels, cruise liners and resorts need to keep guests informed about facilities and activities. Thanks to the cost effectiveness of digital signage, notices can be posted in a variety of languages or in key locations such as restaurants, lobbies or even in guest’s rooms on their room screens.

Digital Signs for Hospitality Staff Training

Hospitality has a high staff turnover and is a constantly changing environment, so it’s important to brief staff on product updates or special events when necessary. Letting staff know about changes in their workplace is vital for OH&S, as well as providing dynamic and informed customer service. The costs associated with re-training staff can be high. Digital signage software gives you the ability to play video on demand. This technique is being used by companies around the world to train staff outside of opening hours using the same screens that play information to customers during trading hours. Digital signage screens can save managers time and energy that can be reinvested into the business.

Bring Digital Signage to your hospitality venue with Ryarc.