What is In-store Radio?

In store radio is your customised internal radio station which is played out across your retail store, franchise or business unit(s). Deliver an internally branded radio station that improves customer experience and promotes your brand and products at the point of sale. Distribute your audio content across a wide network so there is a uniform message throughout, all from one central location.

What is In-store Radio Software?

In-store radio software is the platform that centrally manages and distributes your audio campaigns to the targeted locations. The software sits on the computer used to manage the network is configured to easily update your campaigns in real time giving you maximum flexibility and customisation across your stores.

In-store radio software is the hub or ‘broadcast centre’ for the radio station. It is the platform which allows you to select the audio files you want to play, when you would like to play them and where they will play.

Why In-store Radio?

In-store radio allows business owners to deliver key messages to their audience during the final purchase phase. It can improve the customer experience and influence a buyer’s decision while they are in store.

Avoid promoting your competitors by tailoring the station to reflect your company, products and overall brand. Keep your communication channel dynamic and engaging by delivering important announcements and sales information real time.

What is the true potential of In-store Radio?

In-store radio in its most basic form is a channel to play music content to your audience. The true benefits and attraction of an in-store radio network is that you can utilise the channel for many other purposes.

For example;

• Deliver your brand message via a customised communications channel
• Give emergency announcements in real time
• Provide directions to your staff or customers
• Use as a training platform for out of hours staff education on particular products or processes
• Target different content for different areas of a store maximising the flexibility of the software platform

What industry applications is In-store Radio used for?

In-store radio software can be used in a number of different business applications which have an environment conducive to an audio based channel of communication. If you consider how many out of home locations utilise audio to deliver a message the number of applications which In-store radio software can be implemented is very large.

Retail, Education, Hospitality, Transport, Government, Entertainment, Healthcare, Leisure, Corporate and Out of Home, these are all applications that would greatly benefit from implementing a radio or audio platform.

What is In-store Radio used for?

There are a number of different models In-store radio can adopt. These are;

1. Music - at its most basic level In-store radio software can be used to play only music.
2. Advertising - A network owner can maximise ad revenue by playing advertisements complimentary to their stores products. By targeting a complete network or local stores, advertising can become very tactical and specific to a stores location or target market.
3. Branding and Promotion - In-store radio can be used for internal branding and promotion purposes. Build a consistent message across your network and help promote products and specials to the customers.
4. Hybrid - Your In-store radio can be implemented to deliver advertising, branding and promotional messages. Therefore generating external revenue while still pushing internal messages to the target audience.