In-Store Radio for Healthcare

In-store Radio can provide an informative yet entertaining communication channel for doctor’s clinics, hospitals and any other healthcare facility. While patients wait they can listen to relevant medical facts, advice, hints and tips and of course music.

Goals of In-Store Radio for Healthcare

1. Improve Communications – many healthcare facilities have a number of messages to deliver and in-store radio allows you to do this clearly and easily.
2. Educate patients – prevention is better than cure so by delivering useful information about health and safety through your company radio station you are one step closer to assisting your patients.
3. Decrease dwell time and entertain – reduce the perceived time spent waiting for an appointment by publishing entertaining content and useful information such as news and weather.
4. Increase Revenue – dedicate some of the airtime to third party advertising in order to earn an additional revenue stream other than your core business activities.

Important Considerations for In-Store Radio for Healthcare

1. Content – Avoid repetition of music and any other content you publish. This can create a bad experience for both staff and patients.
2. Environment – Factors such as volume and genre of music need to be considered as waiting rooms are relatively quite areas so your In-store radio needs to reflect this.