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In-Store Radio for Transport

In-store radio is an ideal communication platform for the transport industry as it is such a wide and diverse network of rapidly moving and changing environments. In-store radio can deliver a common message across many different locations such as bus stations, buses themselves, taxis, trains and airport terminals. Entertaining travellers with music and news while they wait or making an emergency announcements are all easily achieved.

Goals of In-Store Radio for Transport

  1. Improve Communication and Services – digital signage can help inform travellers of a relevant timetable for the next service or of any changes to the network operations. 
  2. Decrease perceived dwell time – provide music and relevant information to travellers while they wait for the next service to arrive or depart.
  3. Increase Revenue – Portion a certain percentage of your airtime to advertising in order to gain an additional ad-revenue stream.

Important Considerations for In-Store Radio for Transport

  1. Mobile nature of transport – in-store radio could be implemented on moving vehicles and synced with a GPS system to deliver relevant information for that particular location.
  2. Security – public installs can be targets for vandals and also for hacking so it is wise to ensure your network is secure.

In-store Radio can deliver a common message across many different locations such as bus stations, buses themselves, taxis, trains and airport terminals.

Benefits

  • High level security
  • Minimize operational costs
  • Customizable playlists
  • Combine music & ads

Features

  • Effective playlist creation
  • Supports MP3, WMA, WAV
  • Manage multiple players
  • Highly scalable