Out of Home Advertising grows with EYE Corp's use of Digital Signage Software

EYE Corporation has been steadily emerging as one of Australians leading Out-of-Home (OOH) media operators. The screens are strategically placed in high traffic areas and content is designed to attract attention of passersby. EYE Corp has switched a number of their EYElite panels to digital signage and, with the help of Ryarc's CampaignManager, are finding the change an effective business move.

CampaignManager provides the software component for EYE's expanding portfolio of digital media assets in airports and shopping centers across Australia, New Zealand, Singapore and Europe.

Out of Home advertising has been tailored to shape the consumer experience by appearing in high traffic junctions promoting a message that is absorbed by consumers who are experiencing "Empty Moments".

EYE Corp digital signage reaches target audiences at the point of purchase offering strategic positioning of advertising messages in proximity to retailers where brands or products can be purchased with ease.

Fergal Ó Ceallaigh, founder and CEO of media software specialists, Ryarc Media Systems said, "EYE needed a solution that was not only reliable and manageable, but also one of sizeable scale. It needed to keep pace with EYE's rapid expansion plans. CampaignManager allows EYE to easily manage hundreds of sites across multiple time zones and continents from a single desktop."

EYE Group Manager - Design and Innovation, Stephen Rubie commented: "We were impressed with the system's efficiency and reliability. Ryarc's software consumed less than one fifth of the processing power of our previous solution. This is crucial, because stressed PCs are prone to heat and hardware failures. In Digital Signage, these can be very expensive."

CampaignManager ensures that digital signage software does not become the limiting factor in EYE's international plans, which now uses CampaignManager to deliver digital signage content to over 180 million passengers, CBD workers and shoppers annually in offices, airports, and shopping centers around the world.

About CampaignManager

CampaignManager is capable of handling all modern formats including HD video, Live RSS feeds and even digital HDTV. One of the key benefits of CampaignManager is its ability to seamlessly support EYE's products as they evolve over time.

About EYE Corp

EYE Corp feel that providing targeted advertising formats will increase audience reach without wasting the advertising budgets of important clients. By targeting an audience and distributing relevant content with pinpoint timing, EYE can deliver the message at the perfect moment to induce sales.

EYE Corp is keen to establish accountability and innovation across all major advertising markets. They use CampaignManager digital signage software to help with;

• Effective content management and organization
• Reliable, timely delivery of media
• Present results with essential checks and balances

"In the coming year, CampaignManager will help EYE to deliver over 500 million full screen high definition advertisements. Ryarc's advanced digital signage technology proves that you don't need expensive satellite or "broadband everywhere" installations to deliver high quality content world wide with reliability and ease" added Mr. Ó Ceallaigh.

Digital Signage continues its rapid uptake becoming the most effective method of transmitting a dynamic and engaging message to viewers that are becoming increasingly difficult to reach with traditional methods. With advertising spend on digital products predicted to enjoy considerable growth in the coming years, CampaignManager is helping companies make the digital transition in a highly cost effective manner.

For More Information Contact:
Ben Mooney
Sales & Marketing Manager
Ryarc
Phone: +61.2.80040016
Email: info@ryarc.com
Web: www.ryarc.com