Industry Specific Uses of CampaignManager

Modern Banking is no longer a place just to deposit and withdraw money. Today banks are increasingly looking for ways to engage with their retail customers to drive brand awareness, communicate information about their products to generate new incremental sales, and provide better banking experience to increase customer loyalty.

Ryarc’s CampaignManager provides an end to end digital signage management platform for Banks and financial institutions with enterprise level features for remote management, publishing, monitoring, logging, proof of play and versatile playback capabilities. CampaignManager delivers Images, flash animation, regular and HD video, live web content, RSS tickers, XML feeds, in a seamless channel. It can also integrate live feeds from the Bank’s system for foreign exchange rates or other feeds as required. CampaignManager also allows interactivity between mobile devices and screens allowing bank’s customers to choose the content they want to see or download offers, promotions etc. on their phone or TAB. Combining a user friendly interface with unparalleled scheduling power, security and flexibility, CampaignManager is a tried and tested solution which can be trusted to run a single display, or thousands of screens across branch network. CampaignManager supports both Windows and Android devices and is available in cloud as well as on premise options.

CampaignManager is used by some of the leading financial institutions to drive content to screens at their branches to show branch specific content, product information and promotions to customers during working hours and staff training during off hours.

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Important Considerations

  • Local or Central or both?

    Centrally managed content or can the branch staff customise content or mix of both?

  • Security

    How secure is the Digital Signage software?

  • Location of screens

    Screens should be located ideally near waiting areas, bank teller and at other strategic places.

Goals of Bank Signage

  • Reduce perceived waiting time

    Engaging content can help reduce perceived wait times for customers

  • Increase Revenue

    Generate revenue by up-selling and promoting new products

  • Reduce cost

    Reduce printing & distribution costs by using Digital Signage